WPIntell

hotjar

Hotjar

The fast & visual way to understand your users.

heatmaps hotjar insights recordings visual
57.8 Open evidence Open API Open on WordPress.org
70.0K
1.1M
2.9
0
24
9

Proof Health

Open evidence

Commercial opportunities need traceable source links before they are treated as build-worthy.

91 / 137 rows with source links

66.4% of this page's analysis has direct source links.

0 build-decision rows missing links

0 rows here require auditable proof before promotion.

46 rows with no attached evidence

0 rows have source counts but still need direct links.

Download Momentum

180 days
2.3K 2.3K -2.5% 14.8K

Related Opportunities

5 markets
Commercial opportunity Insights: Automation and reporting layer automation and reporting layer · final 61.3 · proof validated Commercial opportunity Heatmaps: Automation and reporting layer automation and reporting layer · final 72.1 · proof validated Commercial opportunity Recordings: Media publishing and video operations media publishing and video operations · final 72.4 · proof validated Needs sharper proof Hotjar: Automation and reporting layer automation and reporting layer · final 70.6 · proof partial Generic category Visual: WordPress operations workflow WordPress operations workflow · final 48.0 · proof not collected

Source Evidence

Open evidence explorer
complaint support · high severity · relevance 0.85
Changelog not updated

Changelog not updated: users show security, bugs pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
An old/empty changelog makes the update process unclear and could also imply a security issue (if the update indicated by WordPress is not actually an official update from Hotjar).
complaint support · medium severity · relevance 0.87
not working

not working: users show bugs, compatibility, support pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
On the other side, in your hotjar admin things look pretty much dead as well, I guess the wordpress plugin is not really working Hi @candy2012 , Sorry we completely missed this – we thought we had this area setup to populate our customer support software but apparently that’s not working!
complaint support · medium severity · relevance 0.86
PHP 8 compatibility

PHP 8 compatibility: users show bugs, compatibility, support pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
PHP 8 compatibility The plugin needs updated to remove warnings on PHP 8: ( !
complaint support · medium severity · relevance 0.86
The plugin does not have a valid header.

The plugin does not have a valid header.: users show bugs, support, setup pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
When I click to activate the plugin I receive an error that reads: The plugin does not have a valid header.
complaint support · medium severity · relevance 0.81
Is this plugin MultiSite Compatible?

Is this plugin MultiSite Compatible?: users show compatibility, support, setup pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
Is this plugin MultiSite Compatible?
complaint support · medium severity · relevance 0.75
Update Tested up to:5.3.2

Update Tested up to:5.3.2: users show compatibility, setup pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
Update Tested up to:5.3.2 Dear hotjar author Kindly update Tested up to 5.3.2 , I have already installed this plugin on my own website where WordPress version is 5.3.2 and it’s working fine, but and need this plugin in another website where I don’t have the permission to install the plugin so I need to contact administer, where they don’t allow us to install
complaint support · medium severity · relevance 0.75
Plugin Deactivated – error plugin file does not exist

Plugin Deactivated – error plugin file does not exist: users show bugs, compatibility pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
Plugin Deactivated – error plugin file does not exist Plugin Deactivated Full message : The plugin insert-headers-and-footers/ihaf.php has been deactivated due to an error: Plugin file does not exist.
complaint support · medium severity · relevance 0.75
Error message Multiple Hotjar scripts detected

Error message Multiple Hotjar scripts detected: users show bugs, support pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
Error message Multiple Hotjar scripts detected Hi there, I get the error message “Multiple Hotjar scripts detected” but I’m using only the plugin to integrate hotjar.
complaint review · medium severity · relevance 0.75
Not working, support zero

Not working, support zero: users show bugs, support pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
Not working, support zero The plugin isn’t working and support seems to be non-existent … The plugin isn’t working and support seems to be non-existent … Hi @candy2012 , If you get in touch with our support team we’d be happy to help you out with any issues you might be having.
complaint review · medium severity · relevance 0.75
Lack of options, mediocre plugin

Lack of options, mediocre plugin: users show missing feature, setup pain that may indicate a product gap.

Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
Proof Blocked card complete automation and reporting layer Evidence linked to opportunity
Lack of options, mediocre plugin It is supposed this is the official plugin, but it is super raw, it should have more options, like for example make optional if you want to track admin actions in your heatmaps… Well this plugin sucks, it is preferably to add the hotjar code by your own, no need to install this useless plugin.

Competitor Context

11 shown
Mouseflow for WordPress praise owner · intel 70.7 · weakness 58.2
praise owner
stale update history below-average rating support setup 2 source links Proof Blocked Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify analytics tracking, report freshness, automation handoffs, and client-visible metrics
source 1 source 2
Lucky Orange praise owner · intel 64.3 · weakness 47.5
praise owner
8 collected complaint signal(s) bugs setup 2 source links Proof Blocked Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify analytics tracking, report freshness, automation handoffs, and client-visible metrics
source 1 source 2
AFS Analytics praise owner · intel 62.5 · weakness 47.5
praise owner
stale update history 3 collected complaint signal(s) support migration 2 source links Proof Blocked Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify analytics tracking, report freshness, automation handoffs, and client-visible metrics
source 1 source 2
Website Optimization – Plerdy praise owner · intel 61.7 · weakness 47.5
praise owner
1 unresolved support thread(s) stale update history bugs setup 2 source links Proof Blocked Evidence linked to opportunity
Buyer: site owners, SEO consultants, and agencies · Wedge: monitor SEO drift, schema/indexing failures, and client-readable search-impact fixes
source 1 source 2
Inspectlet – AI-Powered Session Replay, Heatmaps & Analytics praise owner · intel 50.2 · weakness 27.7
praise owner
3 collected complaint signal(s) security compatibility 2 source links Proof Blocked Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify AI tracking, report freshness, automation handoffs, and client-visible metrics
source 1 source 2
LiveSession – Visitor Recording for WordPress praise owner · intel 38.0 · weakness 37.4
praise owner
stale update history 1 source link Proof Blocked Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify analytics tracking, report freshness, automation handoffs, and client-visible metrics
source 1
Heatmap & Analytics – Howuku Web Optimization praise owner · intel 33.4 · weakness 32.3
praise owner
stale update history 1 source link Proof Blocked Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify analytics tracking, report freshness, automation handoffs, and client-visible metrics
source 1

Repeated Themes

0 shown

No repeated plugin-level themes have been generated yet.

Collected Signals

20 shown from 36 collected
complaint This plugin has not been tested with your current version of WordPress. support · 2025-12-19T19:15:38+00:00 · medium severity · heatmaps

A user with the Hotjar plugin installed on many sites says they will remove it unless it is updated for the current WordPress version.

Evidence: I have this plugin installed on many sites and will have to remove without an update.
compatibility support WordPress tested status automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Used to be good (1 star) review · 2024-06-06T10:28:04+00:00 · medium severity · heatmaps

Used to be good: users show setup pain that may indicate a product gap.

Evidence: Used to be good …Now it won’t even correctly verify the installation.
setup automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Testing for WordPress version 6.3 soon? support · 2024-04-26T07:49:42+00:00 · medium severity · heatmaps

Testing for WordPress version 6.3 soon?: users show compatibility pain that may indicate a product gap.

Evidence: Testing for WordPress version 6.3 soon?
compatibility reliable quality automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint doesn’t work (1 star) review · 2023-09-03T07:56:07+00:00 · medium severity · heatmaps

doesn’t work: users show setup pain that may indicate a product gap.

Evidence: The site says I need to complete the installation before continuing.
setup automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
praise My favourite analytics application (5 stars) review · 2023-06-07T11:19:55+00:00 · medium severity · heatmaps

My favourite analytics application: users show pricing pain that may indicate a product gap.

Evidence: My favourite analytics application I have already tried a few analytics applications.
pricing easy value analytics automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Does not show up anywhere (1 star) review · 2023-05-26T14:11:08+00:00 · medium severity · heatmaps

Does not show up anywhere: complaint conversation with limited structured signal.

Evidence: Does not show up anywhere I know that Hotjar is awesome, but this plugin was useless to me. After activating, it does not show anywhere. All I’ve got is a folder in the plugins directory. I know that Hotjar is awesome, but this plugin was useless to me. After activating, it does not show anywhere. All I’ve got is a folder in the plugins directory.
automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Unusable (1 star) review · 2023-05-23T17:10:10+00:00 · medium severity · heatmaps

Unusable: users show compatibility, setup pain that may indicate a product gap.

Evidence: Manually placed the code and did the WooCommerce setup.
compatibility setup woocommerce automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Is this plugin active or not supported anymore support · 2023-05-19T03:18:51+00:00 · medium severity · heatmaps

Is this plugin active or not supported anymore: users show support pain that may indicate a product gap.

Evidence: Is this plugin active or not supported anymore Hi, Is this plugin active or not supported anymore?
support automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Inconsistent (1 star) review · 2023-04-28T19:28:11+00:00 · medium severity · heatmaps

Inconsistent: users show missing feature, setup pain that may indicate a product gap.

Evidence: On the other site, I can see that it has added the tracking code to the header, but hotjar fails to find the code every time.
missing feature setup value automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Plugin Deactivated – error plugin file does not exist support · 2022-11-09T16:25:46+00:00 · medium severity · heatmaps

Plugin Deactivated – error plugin file does not exist: users show bugs, compatibility pain that may indicate a product gap.

Evidence: Plugin Deactivated – error plugin file does not exist Plugin Deactivated Full message : The plugin insert-headers-and-footers/ihaf.php has been deactivated due to an error: Plugin file does not exist.
bugs compatibility form automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Error message Multiple Hotjar scripts detected support · 2022-09-19T09:15:29+00:00 · medium severity · heatmaps

Error message Multiple Hotjar scripts detected: users show bugs, support pain that may indicate a product gap.

Evidence: Error message Multiple Hotjar scripts detected Hi there, I get the error message “Multiple Hotjar scripts detected” but I’m using only the plugin to integrate hotjar.
bugs support automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Disapoint for downgrading responses! (1 star) review · 2022-07-07T10:22:01+00:00 · medium severity · heatmaps

Disapoint for downgrading responses!: users show support, setup pain that may indicate a product gap.

Evidence: Disapoint for downgrading responses!
support setup value automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint The plugin does not have a valid header. support · 2021-10-21T22:16:05+00:00 · medium severity · heatmaps

The plugin does not have a valid header.: users show bugs, support, setup pain that may indicate a product gap.

Evidence: When I click to activate the plugin I receive an error that reads: The plugin does not have a valid header.
bugs support setup automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint PHP 8 compatibility support · 2021-09-15T19:06:03+00:00 · medium severity · heatmaps

PHP 8 compatibility: users show bugs, compatibility, support pain that may indicate a product gap.

Evidence: PHP 8 compatibility The plugin needs updated to remove warnings on PHP 8: ( !
bugs compatibility support easy automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
praise Great plugin! (5 stars) review · 2021-07-07T09:04:34+00:00 · medium severity · heatmaps

Great plugin!: users praise quality, which suggests what competitors already do well.

Evidence: Great plugin!
quality automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Support? support · 2021-07-05T13:09:39+00:00 · medium severity · heatmaps

Support?: users show support pain that may indicate a product gap.

Evidence: Support?
support automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
praise Great (5 stars) review · 2021-06-25T08:23:00+00:00 · medium severity · heatmaps

Great: users praise quality, which suggests what competitors already do well.

Evidence: Great It’s so impressive, see the user behaviors alive.
quality automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
complaint Plugin is not working (2 stars) review · 2021-05-10T08:39:56+00:00 · medium severity · heatmaps

Plugin is not working: users show missing feature pain that may indicate a product gap.

Evidence: Plugin is not working It seems the data isn’t sent to Hotjar, finally I prefer using the JS integration directly.
missing feature automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
praise Amazing Plugin (5 stars) review · 2020-11-30T03:06:35+00:00 · medium severity · heatmaps

Amazing Plugin: users show support pain that may indicate a product gap.

Evidence: Can’t believe how easy it was to set up and get it working to see recordings of my customers.
support easy value automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin
praise Perfect (5 stars) review · 2020-10-08T12:46:55+00:00 · medium severity · heatmaps

Perfect: users show bugs, support pain that may indicate a product gap.

Evidence: Perfect Really helped me discover issues and improve overall UX of my website, would recommend to everyone.
bugs support quality automation and reporting layer Proof Blocked card complete Evidence linked to opportunity
Buyer: agencies, operators, and marketing teams · Wedge: verify insights tracking, report freshness, automation handoffs, and client-visible metrics
source plugin