WPIntell

Market

heatmaps

Heatmaps matters only if the evidence supports a paid workflow around turning WordPress activity into automated reporting and handoffs, not a list of isolated fixes. The current commercial thesis is: Teams pay when WordPress data can be turned into reports, alerts, or downstream automation. The entry wedge is to connect repeated operational signals to dashboards, alerts, exports, and workflow automations.

Proof Health

Open evidence

Commercial opportunities need traceable source links before they are treated as build-worthy.

73 / 95 rows with source links

76.8% of this page's analysis has direct source links.

0 build-decision rows missing links

0 rows here require auditable proof before promotion.

22 rows with no attached evidence

0 rows have source counts but still need direct links.

Opportunity Summary

Full report

Build an automation and reporting layer plugin for agencies, operators, and marketing teams: Teams pay when WordPress data can be turned into reports, alerts, or downstream automation. The first wedge is to connect repeated operational signals to dashboards, alerts, exports, and workflow automations.

The unmet need is not the individual complaint. It is the recurring business workflow: Teams pay when WordPress data can be turned into reports, alerts, or downstream automation. Current stage: commercial plugin opportunity.

Competitors

12 shown
Hotjar 70.0K installs · 2.9
weak incumbent
-100.0%momentum 81.1weakness 22/9pain/praise

Pain still appears around setup, support despite praise for quality, easy.

source 1 source 2
Lucky Orange 2.0K installs · 4.3
praise owner
-100.0%momentum 47.5weakness 8/22pain/praise

Pain still appears around bugs, setup despite praise for quality, support.

source 1 source 2
AFS Analytics 600 installs · 4.1
praise owner
-100.0%momentum 47.5weakness 3/6pain/praise

Pain still appears around support, migration despite praise for value, quality.

source 1 source 2
ShinyStat Analytics 1.0K installs · 5.0
praise owner
-100.0%momentum 16.8weakness 0/1pain/praise

Owned praise to avoid copying: api.

source 1

Evidence

Open evidence explorer
complaint Broke My Entire Website

Broke My Entire Website: users show security, bugs, support pain that may indicate a product gap.

Mouseflow for WordPress · Broke My Entire Website I installed the plugin, thinking that it would be a great way for me to gain access into my reader’s blocks, friction points, and more… But then, when I checked my blog about 3-4 hours later, I noticed that ALL of the text was completely screwed up. complaint Broken

Broken: users show bugs, missing feature, support pain that may indicate a product gap.

Lucky Orange · Broken Hi there, Is this plugin still supported? mixed One of the most accurate and the best

One of the most accurate and the best: users show missing feature, pricing, support pain that may indicate a product gap.

AFS Analytics · One of the most accurate and the best I tried a lot of different Analytics and I would say this is very good : relevant, clear, precise. complaint Changelog not updated

Changelog not updated: users show security, bugs pain that may indicate a product gap.

Hotjar · An old/empty changelog makes the update process unclear and could also imply a security issue (if the update indicated by WordPress is not actually an official update from Hotjar). complaint Update Plugin

Update Plugin: users show security pain that may indicate a product gap.

Inspectlet – AI-Powered Session Replay, Heatmaps & Analytics · This works, but you get warning and it won’t come up in the search. mixed deactivation loses the code

The user says Plerdy works well but loses saved codes on deactivation, causing lost data and pushing them to use code snippets instead.

Website Optimization – Plerdy · the plugin loses the codes if deactivated – which results in lost data complaint Reported vulnerability?

Reported vulnerability?: users show security pain that may indicate a product gap.

Inspectlet – AI-Powered Session Replay, Heatmaps & Analytics · Reported vulnerability? complaint Crashes my website

Crashes my website: users show bugs pain that may indicate a product gap.

AFS Analytics for WooCommerce · Crashes my website Unfortunately, it crashes my website. complaint Installing this plugin brings you back to 2010

Installing this plugin brings you back to 2010: users show bugs, missing feature, support pain that may indicate a product gap.

Lucky Orange · Installing this plugin brings you back to 2010 The idea was to this your service in conjunction with WordPress. complaint not working

not working: users show bugs, compatibility, support pain that may indicate a product gap.

Hotjar · On the other side, in your hotjar admin things look pretty much dead as well, I guess the wordpress plugin is not really working Hi @candy2012 , Sorry we completely missed this – we thought we had this area setup to populate our customer support software but apparently that’s not working! complaint PHP 8 compatibility

PHP 8 compatibility: users show bugs, compatibility, support pain that may indicate a product gap.

Hotjar · PHP 8 compatibility The plugin needs updated to remove warnings on PHP 8: ( ! complaint The plugin does not have a valid header.

The plugin does not have a valid header.: users show bugs, support, setup pain that may indicate a product gap.

Hotjar · When I click to activate the plugin I receive an error that reads: The plugin does not have a valid header. mixed Possiable ??

Possiable ??: users show bugs, missing feature, support pain that may indicate a product gap.

AFS Analytics · Great Plug-in just would like to know two things ?? complaint Terrible – Causes page not to load – Do not use

Terrible – Causes page not to load – Do not use: users show bugs, pricing, support pain that may indicate a product gap.

Sigmize: A/B Testing, Session Recordings, Heatmaps & Revenue Tracking for WooCommerce, SureCart & EDD · Terrible – Causes page not to load – Do not use We decided to move our clients who are on cart flows (the creators of this app) over to sigmize thinking it would work better and save the hefty monthly subscription fee at convert.com. complaint Is this plugin MultiSite Compatible?

Is this plugin MultiSite Compatible?: users show compatibility, support, setup pain that may indicate a product gap.

Hotjar · Is this plugin MultiSite Compatible? complaint wp_register_style not fixed yet?

wp_register_style not fixed yet?: users show compatibility, support, setup pain that may indicate a product gap.

Mouseflow for WordPress · I’m getting a PHP notice about wp_register_style() not being hooked properly, mouseflow-for-wordpress.php line 11. complaint No data – 500 error

No data – 500 error: users show bugs, support, setup pain that may indicate a product gap.

Website Optimization – Plerdy · No data – 500 error Hi, I have just started to use this plugin. complaint How long to stats start showing?

How long to stats start showing?: users show bugs, setup pain that may indicate a product gap.

Lucky Orange · Hi, I have installed the plugin and am wondering how long until the stats and chatbox start showing? complaint Update Tested up to:5.3.2

Update Tested up to:5.3.2: users show compatibility, setup pain that may indicate a product gap.

Hotjar · Update Tested up to:5.3.2 Dear hotjar author Kindly update Tested up to 5.3.2 , I have already installed this plugin on my own website where WordPress version is 5.3.2 and it’s working fine, but and need this plugin in another website where I don’t have the permission to install the plugin so I need to contact administer, where they don’t allow us to install complaint Plugin Deactivated – error plugin file does not exist

Plugin Deactivated – error plugin file does not exist: users show bugs, compatibility pain that may indicate a product gap.

Hotjar · Plugin Deactivated – error plugin file does not exist Plugin Deactivated Full message : The plugin insert-headers-and-footers/ihaf.php has been deactivated due to an error: Plugin file does not exist. complaint Error message Multiple Hotjar scripts detected

Error message Multiple Hotjar scripts detected: users show bugs, support pain that may indicate a product gap.

Hotjar · Error message Multiple Hotjar scripts detected Hi there, I get the error message “Multiple Hotjar scripts detected” but I’m using only the plugin to integrate hotjar. complaint Chat hard to see

Chat hard to see: users show compatibility, support pain that may indicate a product gap.

Lucky Orange · Is it just the theme doing this??? complaint Code Doesn’t Change

Code Doesn’t Change: users show support, setup pain that may indicate a product gap.

Mouseflow for WordPress · Code Doesn’t Change I’m installing the Mouseflow app. complaint Account question

Account question: users show missing feature, pricing pain that may indicate a product gap.

AFS Analytics · Their subscription expired and they would like to purchase a new one but under a different account. complaint Not working, support zero

Not working, support zero: users show bugs, support pain that may indicate a product gap.

Hotjar · Not working, support zero The plugin isn’t working and support seems to be non-existent … The plugin isn’t working and support seems to be non-existent … Hi @candy2012 , If you get in touch with our support team we’d be happy to help you out with any issues you might be having. complaint Lack of options, mediocre plugin

Lack of options, mediocre plugin: users show missing feature, setup pain that may indicate a product gap.

Hotjar · Lack of options, mediocre plugin It is supposed this is the official plugin, but it is super raw, it should have more options, like for example make optional if you want to track admin actions in your heatmaps… Well this plugin sucks, it is preferably to add the hotjar code by your own, no need to install this useless plugin. complaint Disapoint for downgrading responses!

Disapoint for downgrading responses!: users show support, setup pain that may indicate a product gap.

Hotjar · Disapoint for downgrading responses! complaint Inconsistent

Inconsistent: users show missing feature, setup pain that may indicate a product gap.

Hotjar · On the other site, I can see that it has added the tracking code to the header, but hotjar fails to find the code every time. complaint Unusable

Unusable: users show compatibility, setup pain that may indicate a product gap.

Hotjar · Manually placed the code and did the WooCommerce setup. complaint Bug Fix iframe SSL connection (https)

Bug Fix iframe SSL connection (https): users show bugs, compatibility pain that may indicate a product gap.

Lucky Orange · Bug Fix iframe SSL connection (https) One issue is that on admin side Lucky Orange is not accessible when is SSL connection on. complaint [Plugin: AddFreeStats Plugin] gibberigh on greek titled webpages

[Plugin: AddFreeStats Plugin] gibberigh on greek titled webpages: users show support, migration pain that may indicate a product gap.

AFS Analytics · [Plugin: AddFreeStats Plugin] gibberigh on greek titled webpages I need to know how I can fix the following: When addfreestats tell me which pages have been visited, it shows them in gibberish :à395à3b9à3c1à3aeà3bdà3b7à39cà3c0à3b1à3baà3bfà3c0à3bfà3cdà3bbà3bfà3c5 à3a8à3c5à3c7à3bfà3bbà3bfà3b3à It seems to pick up the title of the page, which is in Greek, inste mixed AFS is blocking 'Read More' links

AFS is blocking 'Read More' links: users show bugs, compatibility, setup pain that may indicate a product gap.

AFS Analytics · A peculiar problem we have after installing AFS some weeks ago was that our ‘Read More’ and ‘Learn more’ (essentially the same thing..) are not clickable. mixed AFS plugin – dropdown select problem after update

AFS plugin – dropdown select problem after update: users show bugs, support pain that may indicate a product gap.

AFS Analytics · AFS plugin – dropdown select problem after update Dear support team, after update your plugin I have the issue on my site, that dropdown and/or fields are not able any more to be selected/filled with data. mixed good but

good but: users show pricing pain that may indicate a product gap.

AFS Analytics · good but I tried a lot of different Analytics and I would say this is good (free for few analytics). complaint Excluding Users from Tracking

Excluding Users from Tracking: users show missing feature pain that may indicate a product gap.

Hotjar · I would like to know this as well. complaint Plugin doesn’t work with 4.8+

Plugin doesn’t work with 4.8+: users show bugs pain that may indicate a product gap.

Inspectlet – AI-Powered Session Replay, Heatmaps & Analytics · I would love to use it but it throws errors on every page refresh. complaint monitor the Backoffice

monitor the Backoffice: users show missing feature pain that may indicate a product gap.

Hotjar · monitor the Backoffice Hello, I would like to be able to monitor the Backoffice with Hotjar. complaint Support?

Support?: users show support pain that may indicate a product gap.

Hotjar · Support? complaint Is this plugin active or not supported anymore

Is this plugin active or not supported anymore: users show support pain that may indicate a product gap.

Hotjar · Is this plugin active or not supported anymore Hi, Is this plugin active or not supported anymore? complaint Disable Plerdy by user role

Disable Plerdy by user role: users show missing feature pain that may indicate a product gap.

Website Optimization – Plerdy · Disable Plerdy by user role Could you please add an option to the Plerdy plugin to control when the Plerdy code is loaded, based on role.