WPIntell

Market

hotjar

Hotjar matters only if the evidence supports a paid workflow around turning WordPress activity into automated reporting and handoffs, not a list of isolated fixes. The current commercial thesis is: Teams pay when WordPress data can be turned into reports, alerts, or downstream automation. The entry wedge is to connect repeated operational signals to dashboards, alerts, exports, and workflow automations.

Proof Health

Open evidence

Commercial opportunities need traceable source links before they are treated as build-worthy.

60 / 90 rows with source links

66.7% of this page's analysis has direct source links.

0 build-decision rows missing links

0 rows here require auditable proof before promotion.

30 rows with no attached evidence

0 rows have source counts but still need direct links.

Opportunity Summary

Full report

Build an automation and reporting layer plugin for agencies, operators, and marketing teams: Teams pay when WordPress data can be turned into reports, alerts, or downstream automation. The first wedge is to connect repeated operational signals to dashboards, alerts, exports, and workflow automations.

The unmet need is not the individual complaint. It is the recurring business workflow: Teams pay when WordPress data can be turned into reports, alerts, or downstream automation. Current stage: commercial plugin opportunity.

Competitors

3 shown
Hotjar 70.0K installs · 2.9
weak incumbent
-100.0%momentum 81.1weakness 22/9pain/praise

Pain still appears around setup, support despite praise for quality, easy.

source 1 source 2
Hotjar for WordPress 200 installs · 5.0
praise owner
-100.0%momentum 33.7weakness 0/1pain/praise

Weakness evidence: stale update history.

source 1
HotJar 100 installs · 5.0
praise owner
-100.0%momentum 33.1weakness 0/1pain/praise

Weakness evidence: stale update history.

source 1

Evidence

Open evidence explorer
complaint Changelog not updated

Changelog not updated: users show security, bugs pain that may indicate a product gap.

Hotjar · An old/empty changelog makes the update process unclear and could also imply a security issue (if the update indicated by WordPress is not actually an official update from Hotjar). mixed Screenshots broken

Screenshots broken: users show bugs, support pain that may indicate a product gap.

Analyticator · Screenshots broken In the tab I just see: ´assets/screenshot-1.png´ ´assets/screenshot-2.png´ ´assets/screenshot-3.png´ ´assets/screenshot-4.png´ 🙂 In the tab I just see: ´assets/screenshot-1.png´ ´assets/screenshot-2.png´ ´assets/screenshot-3.png´ ´assets/screenshot-4.png´ 🙂 Hi Ramzii, I saw it just now, thanks for the advice. complaint not working

not working: users show bugs, compatibility, support pain that may indicate a product gap.

Hotjar · On the other side, in your hotjar admin things look pretty much dead as well, I guess the wordpress plugin is not really working Hi @candy2012 , Sorry we completely missed this – we thought we had this area setup to populate our customer support software but apparently that’s not working! complaint PHP 8 compatibility

PHP 8 compatibility: users show bugs, compatibility, support pain that may indicate a product gap.

Hotjar · PHP 8 compatibility The plugin needs updated to remove warnings on PHP 8: ( ! complaint The plugin does not have a valid header.

The plugin does not have a valid header.: users show bugs, support, setup pain that may indicate a product gap.

Hotjar · When I click to activate the plugin I receive an error that reads: The plugin does not have a valid header. complaint Is this plugin MultiSite Compatible?

Is this plugin MultiSite Compatible?: users show compatibility, support, setup pain that may indicate a product gap.

Hotjar · Is this plugin MultiSite Compatible? complaint Update Tested up to:5.3.2

Update Tested up to:5.3.2: users show compatibility, setup pain that may indicate a product gap.

Hotjar · Update Tested up to:5.3.2 Dear hotjar author Kindly update Tested up to 5.3.2 , I have already installed this plugin on my own website where WordPress version is 5.3.2 and it’s working fine, but and need this plugin in another website where I don’t have the permission to install the plugin so I need to contact administer, where they don’t allow us to install complaint Plugin Deactivated – error plugin file does not exist

Plugin Deactivated – error plugin file does not exist: users show bugs, compatibility pain that may indicate a product gap.

Hotjar · Plugin Deactivated – error plugin file does not exist Plugin Deactivated Full message : The plugin insert-headers-and-footers/ihaf.php has been deactivated due to an error: Plugin file does not exist. complaint Error message Multiple Hotjar scripts detected

Error message Multiple Hotjar scripts detected: users show bugs, support pain that may indicate a product gap.

Hotjar · Error message Multiple Hotjar scripts detected Hi there, I get the error message “Multiple Hotjar scripts detected” but I’m using only the plugin to integrate hotjar. complaint Not working, support zero

Not working, support zero: users show bugs, support pain that may indicate a product gap.

Hotjar · Not working, support zero The plugin isn’t working and support seems to be non-existent … The plugin isn’t working and support seems to be non-existent … Hi @candy2012 , If you get in touch with our support team we’d be happy to help you out with any issues you might be having. complaint Lack of options, mediocre plugin

Lack of options, mediocre plugin: users show missing feature, setup pain that may indicate a product gap.

Hotjar · Lack of options, mediocre plugin It is supposed this is the official plugin, but it is super raw, it should have more options, like for example make optional if you want to track admin actions in your heatmaps… Well this plugin sucks, it is preferably to add the hotjar code by your own, no need to install this useless plugin. complaint Disapoint for downgrading responses!

Disapoint for downgrading responses!: users show support, setup pain that may indicate a product gap.

Hotjar · Disapoint for downgrading responses! complaint Inconsistent

Inconsistent: users show missing feature, setup pain that may indicate a product gap.

Hotjar · On the other site, I can see that it has added the tracking code to the header, but hotjar fails to find the code every time. complaint Unusable

Unusable: users show compatibility, setup pain that may indicate a product gap.

Hotjar · Manually placed the code and did the WooCommerce setup. complaint Excluding Users from Tracking

Excluding Users from Tracking: users show missing feature pain that may indicate a product gap.

Hotjar · I would like to know this as well. complaint monitor the Backoffice

monitor the Backoffice: users show missing feature pain that may indicate a product gap.

Hotjar · monitor the Backoffice Hello, I would like to be able to monitor the Backoffice with Hotjar. complaint Support?

Support?: users show support pain that may indicate a product gap.

Hotjar · Support? complaint Is this plugin active or not supported anymore

Is this plugin active or not supported anymore: users show support pain that may indicate a product gap.

Hotjar · Is this plugin active or not supported anymore Hi, Is this plugin active or not supported anymore? complaint Serve JS file from local

Serve JS file from local: users show performance pain that may indicate a product gap.

Hotjar · Serve JS file from local It would be great if hotjar plugin could download and serve hotjar js file from local! complaint Testing for WordPress version 6.3 soon?

Testing for WordPress version 6.3 soon?: users show compatibility pain that may indicate a product gap.

Hotjar · Testing for WordPress version 6.3 soon? complaint Plugin is not working

Plugin is not working: users show missing feature pain that may indicate a product gap.

Hotjar · Plugin is not working It seems the data isn’t sent to Hotjar, finally I prefer using the JS integration directly. complaint doesn’t work

doesn’t work: users show setup pain that may indicate a product gap.

Hotjar · The site says I need to complete the installation before continuing. complaint Used to be good

Used to be good: users show setup pain that may indicate a product gap.

Hotjar · Used to be good …Now it won’t even correctly verify the installation. complaint Does not show up anywhere

Does not show up anywhere: complaint conversation with limited structured signal.

Hotjar · Does not show up anywhere I know that Hotjar is awesome, but this plugin was useless to me. After activating, it does not show anywhere. All I’ve got is a folder in the plugins directory. I know that Hotjar is awesome, but this plugin was useless to me. After activating, it does not show anywhere. All I’ve got is a folder in the plugins directory. complaint Not working

Not working: complaint conversation with limited structured signal.

Better Hotjar Integrator · Not working Didn’t work for me Didn’t work for me complaint This plugin has not been tested with your current version of WordPress.

A user with the Hotjar plugin installed on many sites says they will remove it unless it is updated for the current WordPress version.

Hotjar · I have this plugin installed on many sites and will have to remove without an update. praise Perfect

Perfect: users show bugs, support pain that may indicate a product gap.

Hotjar · Perfect Really helped me discover issues and improve overall UX of my website, would recommend to everyone. praise Easiest Set-up Imaginable, Few Features

Easiest Set-up Imaginable, Few Features: users show missing feature, setup pain that may indicate a product gap.

Hotjar · Easiest Set-up Imaginable, Few Features The Hotjar plugin (version 1.0.2) was unbelievably easy to install and get set up. praise Does not work – unless ive missed something

Does not work – unless ive missed something: users show bugs pain that may indicate a product gap.

Hotjar for WordPress · Does not work – unless ive missed something I just downloaded, activated and added my hotjar account number but it cannot be verified by hotjar using the instructions on their site in my account. praise Works as expected

Works as expected: users show setup pain that may indicate a product gap.

Hotjar · Works as expected This plugin works and the setup is easily done. praise Amazing Plugin

Amazing Plugin: users show support pain that may indicate a product gap.

Hotjar · Can’t believe how easy it was to set up and get it working to see recordings of my customers. praise My favourite analytics application

My favourite analytics application: users show pricing pain that may indicate a product gap.

Hotjar · My favourite analytics application I have already tried a few analytics applications. praise Up and running in a minute

Up and running in a minute: users show missing feature pain that may indicate a product gap.

Hotjar · Up and running in a minute The Hotjar plugin works as expected and it took less than a minute to get it up and running! praise Great plugin

Great plugin: users praise quality, which suggests what competitors already do well.

Analyticator · Great plugin The screen recorrer function is perfect The screen recorrer function is perfect praise Works fine

Works fine: users praise reliable, which suggests what competitors already do well.

Analyticator · Works fine The plugin is working fine 😉 The plugin is working fine 😉 praise good plugin to use

good plugin to use: users praise quality, which suggests what competitors already do well.

Technoscore Hotjar Tracking · good plugin to use This is best to use with ease you can use this plugin with ease and its really impressive. praise Exactly what I’ve searched for

Exactly what I’ve searched for: users praise easy, reliable, which suggests what competitors already do well.

Analyticator · Exactly what I’ve searched for Works fine, simple to use. praise Nice plugin

Nice plugin: users praise quality, which suggests what competitors already do well.

HotJar · Nice plugin Great work, as always. praise Great plugin!

Great plugin!: users praise quality, which suggests what competitors already do well.

Hotjar · Great plugin! praise Great

Great: users praise quality, which suggests what competitors already do well.

Hotjar · Great It’s so impressive, see the user behaviors alive.