WPIntell

Market

avif

Avif matters only if the evidence supports a paid workflow around keeping sites fast and proving optimization work, not a list of isolated fixes. The current commercial thesis is: Performance issues are hard to connect to business impact and hard to explain to clients. The entry wedge is to identify slow assets or configuration risks and package before/after improvements into reports.

Proof Health

Open evidence

Commercial opportunities need traceable source links before they are treated as build-worthy.

87 / 115 rows with source links

75.7% of this page's analysis has direct source links.

0 build-decision rows missing links

0 rows here require auditable proof before promotion.

28 rows with no attached evidence

0 rows have source counts but still need direct links.

Opportunity Summary

Full report

Build a performance monitoring and client reporting plugin for site owners, agencies, and maintenance teams: Performance issues are hard to connect to business impact and hard to explain to clients. The first wedge is to identify slow assets or configuration risks and package before/after improvements into reports.

The unmet need is not the individual complaint. It is the recurring business workflow: Performance issues are hard to connect to business impact and hard to explain to clients. Current stage: commercial plugin opportunity.

Competitors

19 shown
Modern Image Formats 100.0K installs · 3.4
weak incumbent
-100.0%momentum 60.3weakness 21/17pain/praise

Pain still appears around bugs, support despite praise for quality, reliable.

source 1 source 2
Modern Images WP 400 installs · 4.3
praise owner
-100.0%momentum 62.1weakness 11/5pain/praise

Pain still appears around support, missing feature despite praise for reliable, quality.

source 1 source 2
Plus WebP or AVIF 5.0K installs · 4.6
praise owner
-100.0%momentum 47.5weakness 25/23pain/praise

Pain still appears around bugs, support despite praise for quality, reliable.

source 1 source 2
Avif Express 400 installs · 3.8
praise owner
-100.0%momentum 36.5weakness 5/9pain/praise

Pain still appears around bugs, compatibility despite praise for reliable, quality.

source 1 source 2
AVIF Uploader 4.0K installs · 3.4
praise owner
-100.0%momentum 31.3weakness 2/4pain/praise

Pain still appears around support, compatibility despite praise for easy, reliable.

source 1 source 2

Evidence

Open evidence explorer
complaint Slider does not display on iPhone

Slider does not display on iPhone: users show security, bugs, compatibility pain that may indicate a product gap.

ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization · When I deactivate ShortPixel Adaptive Images plugin everything works normally on the iPhone. complaint It is still Giving Fatal error when Minify CSS Enabled

It is still Giving Fatal error when Minify CSS Enabled: users show bugs, compatibility, support pain that may indicate a product gap.

LWS Optimize – All-in-One Speed Booster & Cache Tools · It is still Giving Fatal error when Minify CSS Enabled this is the error i am getting PHP Fatal error: Uncaught MatthiasMullie\Minify\Exceptions\IOException: The file “/home/alwaysin/public_html/https:/www.googletagmanager.com/gtag/js?id=GT-MJBVX8J” could not be opened for writing. complaint Plugin will lose connection with already generated image when unchecking…..

Plugin will lose connection with already generated image when unchecking…..: users show bugs, compatibility, support pain that may indicate a product gap.

Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF · I just found out that unchecking the checkbox for different sizes will lose connection with the generated image I uploaded product images and auto generated AVIF files In the beginning it worked so I did not check but after uploading well over 1300 images I checked again and AVIF is not processed (SRCSET is not set) So I unchecked all sizes both thumbnail an complaint Does it work with PHP 7.4?

Does it work with PHP 7.4?: users show security, bugs, compatibility pain that may indicate a product gap.

Plus WebP or AVIF · Does it work with PHP 7.4? complaint Lots of Broken Images for Thumbnails

Lots of Broken Images for Thumbnails: users show bugs, compatibility, missing feature pain that may indicate a product gap.

Modern Image Formats · Lots of Broken Images for Thumbnails This plugin worked like it says but it did not change all of the images in the blog posts – only some. complaint Don’t Regenerate Thumbnails!

Don’t Regenerate Thumbnails!: users show bugs, performance, missing feature pain that may indicate a product gap.

Modern Image Formats · so if you don’t want a lot of your images is broken, don’t use it. complaint Fatal error: Allowed memory size

Fatal error: Allowed memory size: users show bugs, compatibility, performance pain that may indicate a product gap.

Plus WebP or AVIF · Fatal error: Allowed memory size Hi, After installation I tried to use this plugin, however, I always get following error message: Fatal error: Allowed memory size of 536870912 bytes exhausted (tried to allocate 12288 bytes) in /var/www/url/public_html/wp-includes/class-wpdb.php on line 2425 In wp-config.php file: define( 'WP_DEBUG', true ); define( 'WP_DEBU complaint Duplicate image sizes result in broken thumbnails and bad metadata

Duplicate image sizes result in broken thumbnails and bad metadata: users show bugs, compatibility, performance pain that may indicate a product gap.

Plus WebP or AVIF · Duplicate image sizes result in broken thumbnails and bad metadata Hi there @katsushi-kawamori , hope you’re doing well. complaint Bad Support the Woocommerce

Bad Support the Woocommerce: users show bugs, compatibility, performance pain that may indicate a product gap.

Plus WebP or AVIF · Bad Support the Woocommerce Hi Boss.. complaint This plugin is far from the best, cannot even call it decent [Critical Error]

This plugin is far from the best, cannot even call it decent [Critical Error]: users show bugs, performance, missing feature pain that may indicate a product gap.

LWS Optimize – All-in-One Speed Booster & Cache Tools · This plugin is far from the best, cannot even call it decent [Critical Error] This is my first time reviewing a wordpress plugin but I thought that I have to write one, in order to manage other users expectations. complaint My website got broken

My website got broken: users show bugs, compatibility, missing feature pain that may indicate a product gap.

Modern Image Formats · My website got broken I hope I’m not the single one here with the same problem. complaint HTTP error when uploading

HTTP error when uploading: users show bugs, compatibility, setup pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · HTTP error when uploading When uploading images of any size, I’m getting an HTTP error once the upload completes (screenshot: https://i.imgur.com/7WqrLly.png ) Interestingly the image is in fact uploading and optimizing, but this error message is confusing to users. complaint Broken images in WooCommerce Product Gallery

Broken images in WooCommerce Product Gallery: users show bugs, compatibility, support pain that may indicate a product gap.

Plus WebP or AVIF · Broken images in WooCommerce Product Gallery When auto-transforme to Webp is On, images of Product Gallery are broken in admin-panel. mixed Plugin don’t see libavif-dev on ubuntu 22.04

Plugin don’t see libavif-dev on ubuntu 22.04: users show bugs, compatibility, missing feature pain that may indicate a product gap.

Avif Express · Plugin don’t see libavif-dev on ubuntu 22.04 On startup, I see this error: “Php GD Extension or libavif is not installed/enabled. mixed Inserting Image to page

Inserting Image to page: users show bugs, compatibility, missing feature pain that may indicate a product gap.

Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization · You can use this small snippet to hide this – https://gist.github.com/kushh23/411322dd3c801d1ab33d3b2bc6fce9f2 Either use the code or download the zip to install as a plugin. mixed debug log for AVIF Plugin

debug log for AVIF Plugin: users show security, bugs, compatibility pain that may indicate a product gap.

I-PR AVIF Converter – Automatic Image Optimization · debug log for AVIF Plugin See below the extracts of the debug log for the plugin: seems to be misfiring: [15-Jun-2026 00:48:14 UTC] WordPress database error You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near 'FROM wp_ipr_avif_conversions' at line 2 for query SELECT PERCENTIL mixed PHP Warning: Undefined array key “extension”

PHP Warning: Undefined array key “extension”: users show security, bugs, compatibility pain that may indicate a product gap.

Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF · PHP Warning: Undefined array key “extension” Hi, “Regenerate all entries” and “Regenerate all entries (optimized)” are not completing. mixed Fatal Error

Fatal Error: users show bugs, compatibility, missing feature pain that may indicate a product gap.

Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization · Fatal Error There is a Fatal Error message displayed on my homepage Fatal error: Uncaught Error: Call to undefined function wp_check_post_lock() in /hermes/bosnacweb06/bosnacweb06af/b2207/ipg.chrinaluc49573/wp_site_1696804313/wp-content/themes/Avada/includes/lib/inc/fusion-app/class-fusion-app.php:2339 Stack trace: #0 /hermes/bosnacweb06/bosnacweb06af/b2207/ mixed Images disappear after activating New AI engine

Images disappear after activating New AI engine: users show bugs, compatibility, performance pain that may indicate a product gap.

ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization · Images disappear after activating New AI engine SHORTPIXEL I have configured the settings for the ShortPixel Adaptive Images plugin using the visual illustrations in “3. mixed Palette Image Not Supported and PHP Fatal Error

Palette Image Not Supported and PHP Fatal Error: users show security, bugs, compatibility pain that may indicate a product gap.

Plus WebP or AVIF · Palette Image Not Supported and PHP Fatal Error Hello, try convert: jpg, png only I attempted to convert all the images in my blog and shop, which is about 500 images. mixed White Screen of Death

White Screen of Death: users show bugs, compatibility, missing feature pain that may indicate a product gap.

I-PR AVIF Converter – Automatic Image Optimization · https://ledwise.ru/phpinfo.php/ The page I need help with: [ log in to see the link] Good afternoon! mixed Cron Job not detected though works

Cron Job not detected though works: users show bugs, missing feature, support pain that may indicate a product gap.

I-PR AVIF Converter – Automatic Image Optimization · Cron Job not detected though works I still says : ⚡ Shutdown fallback WP-Cron not scheduled. mixed Image Comparism Side By SIde, Batch number

Image Comparism Side By SIde, Batch number: users show bugs, performance, missing feature pain that may indicate a product gap.

I-PR AVIF Converter – Automatic Image Optimization · The statistics show the savings but it will be also good to see the avif and jpg example pic or link side by side to see if the quality is degraded or not. mixed Empty webp versions

Empty webp versions: users show bugs, compatibility, support pain that may indicate a product gap.

Modern Image Formats · Empty webp versions Hello, I’ve used the plugin for a longer time and it was always working well, today I’ve noticed the .webp versions of new images that I upload are just an empty file. mixed Uncaught TypeError: Cannot read properties of undefined (reading ‘width’)

Uncaught TypeError: Cannot read properties of undefined (reading ‘width’): users show bugs, missing feature, support pain that may indicate a product gap.

ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization · Uncaught TypeError: Cannot read properties of undefined (reading ‘width’) Hey, my images are not loading anymore, and I get the mentioned error in my browser console. mixed AVIF Images Not Being Created

AVIF Images Not Being Created: users show bugs, compatibility, support pain that may indicate a product gap.

Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF · AVIF Images Not Being Created Perfect Images isn’t generating the AVIF images, although the links to those images work (broken links, leading to 401 pages). mixed Is this project dead?

Is this project dead?: users show bugs, pricing, support pain that may indicate a product gap.

Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF · Server 2 was introduced as an alternative, it is stable and fast. mixed Social media preview broken

Social media preview broken: users show bugs, missing feature, support pain that may indicate a product gap.

AVIF Uploader · Social media preview broken Hi, Thank you for this great plugin. complaint Optimization does not work / Support doesn’t respond

A paying premium user says image optimization has been broken for weeks and support has not replied, while another user suspects the service is abandoned.

Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF · For several weeks we have been trying to contact you as a Premium user and paying customer complaint Access Control vulnerability

Access Control vulnerability: users show security, bugs, performance pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · Access Control vulnerability https://patchstack.com/database/vulnerability/kraken-image-optimizer/wordpress-kraken-io-image-optimizer-plugin-2-6-8-broken-access-control-vulnerability?_a_id=110 any chance of a fix soon? complaint PHP Deprecated: stripos() error

PHP Deprecated: stripos() error: users show bugs, compatibility, performance pain that may indicate a product gap.

Plus WebP or AVIF · PHP Deprecated: stripos() error Hi, After activating I get this error message: 3-Dec-2023 10:26:45 UTC] PHP Deprecated: stripos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/demo/public_html/wp-includes/functions.wp-styles.php on line 90 [1 What goes wrong? complaint PLEASE STOP CHARGING ME

PLEASE STOP CHARGING ME: users show bugs, pricing, support pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · PLEASE STOP CHARGING ME Hello Karim + Team, PLEASE HELP. complaint Security Vulnerability still not fixed

Security Vulnerability still not fixed: users show security, pricing, support pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · Security Vulnerability still not fixed It’s been over 6 months that a security vulnerability has been discovered for this plugin. complaint No support at all, broken plugin

No support at all, broken plugin: users show bugs, support, migration pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · No support at all, broken plugin I put 2 stars because it was fine for a while but now there is no update for over a year. complaint causes an Irreversible damage to your Media library NEEDS and Explicit warning

Regenerating thumbnails into WebP or AVIF changed media references in a way the reviewer says could not be reversed without restoring a database backup.

Modern Image Formats · I had to result to using a back up data base to restore content. mixed HOST SITEGROUND ISSUES

HOST SITEGROUND ISSUES: users show security, bugs, compatibility pain that may indicate a product gap.

ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization · HOST SITEGROUND ISSUES My host – site ground has had too many issues recently, spammy emails, bot attacks, site downtime,,, and have been very rude to me recently when I have sought to have some simple direction on server side set up WP-Rocket that I am planning to move on from SG. mixed Plugin Broken

Plugin Broken: users show bugs, compatibility, support pain that may indicate a product gap.

Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF · Plugin Broken I installed on a new server with nginx and php 8.4 with latest WordPress, opened the dashboard and got the following error: ReactDOM.render is no longer supported in React 18. complaint Update 4.1.0 – carts not updating

Optimole 4.1.0 appeared to stop WooCommerce carts from adding or removing products, forcing a rollback on a shop site.

Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization · customers were adding products to their cart on a shop page, and then going to their cart but the product was not there. complaint Broken File Naming – Dev Refuses to Repond

Broken File Naming – Dev Refuses to Repond: users show bugs, support pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · Broken File Naming – Dev Refuses to Repond Discovered a bug where the full size image isn’t optimized because the optimized version is created with a broken filename, thereby not overwriting the original. complaint Kraken Image Optimizer has a security vulnerability

Kraken Image Optimizer has a security vulnerability: users show security, support pain that may indicate a product gap.

Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize · Kraken Image Optimizer has a security vulnerability Received a warning from my websites telling me that your plugin has been found with a vulnerability… again?