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supportAs shown on the apple.com support page and your example using Empress of the Deep, I see the example ID being used, but where are these coming from? Is there a way to get a list of app names and associated ID’s in bulk form? Or do you have to get these one by one somehow? http://wordpress.org/extend/plugins/appstore-lookup/
The appId can most easily be found by looking up the app in iTunes Connect (if it’s your app) or using the iTunes Link. You can copy the link address through the drop down arrow next to the app’s price in iTunes. The iTunes link contains the id: URL: https://itunes.apple.com/ca/app/yelp/id284910350?mt=8 ID: 284910350
The appId can most easily be found by looking up the app in iTunes Connect (if it’s your app) or using the iTunes Link. You can copy the link address through the drop down arrow next to the app’s price in iTunes. The iTunes link contains the id: URL: https://itunes.apple.com/ca/app/yelp/id284910350?mt=8 ID: 284910350